In email marketing, the subject line is your first and often only chance to make a lasting impression. A subject line can differ between your email being opened, read, acted upon, or lost in their overcrowded inbox. Let's talk about the art of writing the best email subject lines that drive engagement. 

In this digital age, where much of our communication is through our phone screens and other devices, the way we express ourselves has evolved significantly. One addition to our digital conversations have been the emoji.

Organizations face many security challenges. While external forces like hackers and cybercriminals are often in the spotlight, an equally important danger lies within the very walls of the organization. Insider threats are a hidden danger that can potentially cause severe damage to businesses, compromising sensitive data and the trust of customers. Let's highlight some concepts of insider threats and explore ways to reduce this risk!

WOODSTOCK, GEORGIA, August 15, 2023 – Technical Resource Solutions is proud to recognize its 20th anniversary this year. Established on August 14, 2003, Technical Resource Solutions (TRS) has specialized in business IT, website development and design, and digital marketing for two decades.

When you go home after a long, productive day at work, you probably give yourself time to rest, but what about your computer?  

Did you know that there are over 8 billion Google searches made every single day? Recent data even shows that Google receives and processes nearly 100,000 search queries every second. With that many people searching for answers to their questions, how many times and in what ways does your business show up?

More than 75% of the world's population over the age of 13 is now engaged one some form of social media or another, as of 2022. More than 93% of internet users are also social media users, and these numbers are only showing signs of increasing further as time goes on. 

It's not unusual to for a paperless office to make heavy use of the "scan to email" feature on their copiers. With this feature, it's easy to quickly convert paper documents into digital formats that can be backed up, tracked, and secured more than free-floating paper. 

If you're a business owner, you're likely acutely aware that trends change seemingly constantly in the world of marketing. As technology improves and professionals find new and better ways to use that technology, the landscape for marketing strategies makes massive shifts in a very tight timeframe. While there are always tried-and-true methods for increasing your business's digital reach, keeping abreast of changing times can keep your business ahead of the curve. 

Nowadays, computer connections can sometimes be less straightforward than keyboard, mouse, and monitor. With differing standards for different peripherals, ports, and cables, it can sometimes be hard to know what does what when looking at the back of your computer. To help make things a little more clear, the TechnicalRS team has put together a handy reference of common cables and ports on your computer, what they do, and how you can take some first steps in troubleshooting computer issues related to these ports. 

Nowadays, it seems that everything requires you to be logged in. Chatting with friends, changing your watch face, and even ordering a submarine sandwich are more convenient than ever through online portals, but you won't get very far without an account to manage the information those sites contain. And with all those accounts comes a massive library of passwords to manage. It's absolutely understandable that there might be too many to remember, but that doesn't mean you should resort to strategies like using a single multi-use password or keeping all your passwords written in a book. Password management programs come with a huge variety of benefits that will keep you and your data safe. 

If you've been following tech news, you know that one of the hottest topics of 2023 is the democratization of artificial intelligence, or AI. In just the past few months, AI has hit major strides in the consumer market: we've seen artificial intelligence paint pictures, chat with users, and even fully replace the voice of recorded actors with different actors' voices. Truly, the possibilities for creating with AI are limitless, but has the technology progressed to a point where we can rely on it for everything? 

According to recent statistics, nearly 80% of the United States purchased something online in the past year. That's nearly 263 million people regularly making purchases using eCommerce solutions instead of brick-and-mortar shops to purchase products, and that number is expected to continue to climb throughout the 2020s. In addition to single purchases, though, a 2022 study has identified that the percentage of Americans who prefer online shopping over an in-person alternative is now 56.6%, about a 10% increase over 2020's numbers. 

One of the most important things about setting up a business is efficiently managing startup costs. For many companies nowadays, IT infrastructure is one of the larger upfront costs of starting a business, but an efficiently-spend budget can lead to an overall reduction in overhead related to maintenance costs and equipment replacements. Computers don't come at the premium they did in the 1980s, but a business-class machine can still run a pretty penny. A large sticker price might leave a business owner wondering why a consumer-grade machine can't do the trick for an employee who isn't running resource-intensive applications. As it turns out, there are a host of reasons a consumer-grade computer might lead to far higher costs to your business despite the initially tantalizing price tag.

One of the tenets of a strong website marketing strategy includes a fair amount of work in Search Engine Optimization: the process of making your website more attractive to search engines and the people using them. SEO is still the end all, be all of search engine ranking, however some seemingly recent changes have made even more apparent the need to augment strong SEO with other methods of search ranking. Some of us have noticed around the office that Search ads on specific queries are displaying in larger quantities, sometimes going as far as pushing all organic results "below the fold."

As the business landscape changes and affects things like the supply chain, consumer interest, and technology, you may find that your business has new offerings or services that no longer match the branding your company started with. When that happens strongly enough, it might become necessary to look to a rebranding or repositioning strategy to ensure your company's branding aligns with consumer expectations. In addition to tightening up company branding outside of cyberspace, aligning your business website to your new brand might be required as well. But how far can you go? We've put together a list of several things to consider before you change your website's domain.

For your business or organization, your website can serve many different purposes. Your website could serve as your digital front door, or even a digital storefront. This will be one of the first impressions you can make on someone if they were to type your company's name into a search engine. When well-optimized, your business can even show to people who are looking up products or services that are relevant to your site. 

Got a website that needs a rebuild? Need a new one for your business? You're in the right place, and even if you don't know where to start, we've got you covered. With something as vital to your business as a website, starting a new site or refreshing one you've had in the past can seem like a daunting task, but once you break down your wish list you might find it can be easier than you think.