If you're a business owner, you're likely acutely aware that trends change seemingly constantly in the world of marketing. As technology improves and professionals find new and better ways to use that technology, the landscape for marketing strategies makes massive shifts in a very tight timeframe. While there are always tried-and-true methods for increasing your business's digital reach, keeping abreast of changing times can keep your business ahead of the curve. 

When it comes to managing your business online, there are a lot of places where people can voice their opinions. Public-facing reviews are a great way to collect feedback about your business, and when used strategically, can be a huge boon to your Google rankings. But if left ignored, Google reviews can also do harm.

With recent changes to both the Google algorithm and Google's analytics tools, it's clear to see that websites' rankings are not only dependent on relevance and usability, but also the amount of time users spend interacting with your site. In many cases, your website is your "first impression" to clients who might be finding you from the wider web, and keeping your site at the top of those search results is key. That said, here are four ways to increase interactivity on your site and keep people engaged before they make that final conversion to "customer."

First impressions are everything, right? More often than not, your website serves as that first impression for potential customers, helping them decide if they want to choose you as their service or product provider. Since your website holds so much weight on a viewer's decision, it's crucial to maintain a positive, updated image in the public eye. People are more and more tech-savvy – and they expect you to be too! In a world full of competitors, make yourself stand out in the crowd by refining your website design, content, and images – after all, this is the part of your website that everyone interacts with. Make it a good experience!

You likely interact with Google every day, but your personal experience is just the tip of the iceberg. There are hundreds of guidelines in place for web developers and SEOs to follow – all there to get in Google's good graces. However, it's like playing a game where the rules change every so often. Now, it's not without reason – Google's ultimate goal is to improve the user's experience. While great for the user, it can create some challenges and a list of to-dos for you or your web developer. Starting mid-June 2021, Google released a new update that focuses on Page Experience… 

Many moving parts go into designing and developing your website, and a big part of the project is having everything your website team needs from the get-go. While the process may appear to be pretty simple, there are many moving parts and one of the common characteristics of a smooth project is a client who comes prepared with ideas, content, and a willingness to collaborate. No one knows your business like you do, and that perspective is extremely valuable when building out your website. Here are ways you can adequately prepare for the design and development of your website. 

According to the Merriam-Webster dictionary, a gray area is defined as "an area or situation in which it is difficult to judge what is right and what is wrong." This definition proves to be accurate in the case of graymail as it's a problem in the marketing industry that even the best marketers struggle with. Though it's a widespread problem, it's not often talked about so we will dive into what graymail is, why you want to avoid it, and steps you can take to try to remedy its effects. 

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