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Crafting a Click Worthy Email Subject Line

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In email marketing, the subject line is your first and often only chance to make a lasting impression. A subject line can differ between your email being opened, read, acted upon, or lost in their overcrowded inbox. Let's talk about the art of writing the best email subject lines that drive engagement. 

A Compelling Subject Line

Your email subject line is your foot in the door. It's your opportunity to entice individuals to open your email, among other messages. A strong subject line provokes curiosity, emotion, and promises value, encouraging the reader to act. 

Tips for Crafting the Best Email Subject Line

1. Be Concise: Keep your subject line short and to the point. Aim for around 4-7 words to ensure they are readable on desktop and mobile devices.

2. Create Curiosity: Use statements or questions that increase curiosity. Encourage individuals to open the email to find the answers they're seeking.

3. Invoke Emotions: Tap into emotions like excitement, urgency, or curiosity. Emotional subject lines often connect with readers and prompt action.

4. Use Action Words: Include action words that inspire individuals to act, such as "Discover," "Unlock," "Grab," or "Join."

5. Avoid Spammy Language: Stay clear of all caps, excessive exclamation marks, and spam-triggered words that might land your email in the junk folder. 

Crafting the best email subject lines is both an art and a science. It requires a deep understanding of your audience. A well-crafted subject line can impact open rates and the success of your email campaigns. Keep experimenting and learning from your audience's responses to improve your subject line game continually.


At Technical Resource Solutions, our digital marketing experts have the tools to measure the success rates of different subject lines, preview text, and all sorts of things that go into increasing your click-through rate. Contact us today to help you explore ways to increase your reach by sharing across various media! 

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About the author

Tucker

Tucker

Tucker

Tucker began crafting his design skills over a decade ago, putting a focus on metacognition – thinking about your thinking. He believes it is extremely important to know why, as a creator, you create things to look, read and feel certain ways. This led him to become certified in Adobe Photoshop in 2016. In college, he quickly learned the importance of writing and the many ways you can utilize effective communication. Focusing on multimedia journalism and film theory at Kennesaw State, he not only expanded upon his writing abilities, but began to understand different modes of digital communication and how to utilize them.

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