How Do I Know Which Social Media to Use?

More than 75% of the world's population over the age of 13 is now engaged one some form of social media or another, as of 2022. More than 93% of internet users are also social media users, and these numbers are only showing signs of increasing further as time goes on. 

LinkedIn: A Young, Professional Audience

LinkedIn is a business-oriented social networking service. From this platform, you can make posts, publish blogs, and share media, but also apply for jobs and participate in online networking with employers and potential employees. As a business marketing on LinkedIn, you may be interested in drawing the interest of potential business contacts, or you may work to make a great impression on potential new hires. Statistics from LinkedIn show that about 80.4% of the LinkedIn userbase is made up of individuals aged 18-34. More than half of all users have at least a bachelor's degree and about 635 identified as living within an urban center or a suburb. 

Instagram: Expanding Beyond Photo Sharing

If the internet were a newspaper, Instagram might be the "Lifestyle" section. While years ago, Instagram was known for its retro photo aesthetic and was synonymous with taking photos of well-constructed meals, the platform has grown to be a massive media sharing service. Influencers make a living partnering with brands to promote them on Instagram through photography, Instagram Reels, and more. Industries focused on beauty, lifestyle, events, travel, or home will find a strong footing within the platform, but any industry which produces visually interesting content can absolutely benefit from an Instagram account. It's absolutely possible to build a huge following through organic traffic, but Instagram is also a part of Meta's ads network to help you get your message to your ideal audience. 

TikTok: Short Videos with Large Reach Potential

TikTok is a video sharing service whose model largely focuses on the "endless scroll." This platform shows short-form video content that can simply be swiped through with little other distractions in the user interface that make for a perfect recipe for spending a long time viewing video content. This sort of content is especially popular with young people who are interested in hearing what "influencers," individuals who promote a specific lifestyle or aesthetic, have to say. While TikTok's future is uncertain, it can be a highly valuable tool for getting your brand's message across to a prospective audience. By producing your own content or joining forces with an influencer, you can potentially increase your brand's reach far wider than more traditional marketing tools would allow. 

Twitter: A Favorite of Journalists and Companies Alike

Twitter's primary model is built around short-form text content that can be supplemented with images or videos. Journalists peruse the medium because it's a great way to stay up to date with what businesses, interest groups, and politicians are saying as soon as they say it. Companies largely use Twitter for promotional purposes, such as for sending out press releases, providing public customer support, and publishing advertisements. While Twitter is currently undergoing some changes, the model of the network has so far largely remained in-tact. If you're looking for the best place to promote your Corporate Social Responsibility campaign or find out what people are thinking about March Madness, Twitter may be the choice for you! 

Next Steps

The perfect social media strategy is a unique puzzle custom to every business. Where to post, how often to post, and what to post on each platform should be tailored to your specific products, business model, and company culture. Our team at TechnicalRS is here to help you develop a social media plan and begin generating custom content just for you! Contact us today to learn more about our Social Media Management services.