Do you remember those huge Yellow Pages® books from the past that were delivered to your doorstep? If you needed a plumber, a doctor, an HVAC company or a full-service business technology company, it was the only way to find one before the internet came along. But what was it that made you choose the one you chose? Most likely it was a full-page ad or a catchy logo instead of a printed name and phone number. A picture or a logo held a lot of power in the Yellow Pages because they represented the very first visual impression of a company.
Now, when people search the internet for a business and land on your website, the same concept still holds true: what is going to set your website apart from all the rest? Your logo. It's your identity and it needs to personify who you are and what your company represents. A strong, well thought-out logo will capture the attention of potential customers and they will most likely want to hang around and get to know you better by taking a closer look at your website. This is how branding gets started.


Microsoft tried to do too many things, too soon with Windows 8. Its desktop "tiles" resembled those used on a tablet or phone, but they confused people. Tablets were trendy, but crossovers were like genetically modified cats (the horror!); nobody knew quite what to do with them.
It's the first time in 7 years. I got a new laptop - and it was no easy task trying to come up with an appropriate option. You see, I'm pretty picky about the technology I use and I want it to last a long time. After all, I DID have my last laptop for 7 years - and it still actually works quite well.
If you get a new PC, odds are that it will have Windows 8 installed on it. Some have loved it and others have been critical. Here are 5 things that are really great about this new Operating System – things you can actually use in your daily routine.