We work with a lot of small and mid-sized businesses, and the conversation around AI tends to go one of two ways. Either the owner or executive team has heard so much hype they're not sure what's real, or they've already tried something that didn't stick and they're skeptical.
Both reactions make sense. A lot of what gets written about AI is aimed at enterprise companies with dedicated IT teams and six-figure software budgets. That's not who most of our clients are.


