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The Unseen Aspects of a Good Website

One of the best ways to visualize the importance of your business's website is by thinking of it as your virtual storefront. Even if your business does not operate a physical brick-and-mortar location, you still have a place that people can find you online where they will want to know more about your business and what you offer. While there are many visual aspects of website design that are important to display to the public, such as your logo and branding, photos and video, your hours of operation, and even contact information, there are many "hidden" aspects of a good website people don't often consider.
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How Do I Know Which Social Media to Use?

More than 75% of the world's population over the age of 13 is now engaged one some form of social media or another, as of 2022. More than 93% of internet users are also social media users, and these numbers are only showing signs of increasing further as time goes on. 

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Is A.I. a Viable Tool for Business?

If you've been following tech news, you know that one of the hottest topics of 2023 is the democratization of artificial intelligence, or AI. In just the past few months, AI has hit major strides in the consumer market: we've seen artificial intelligence paint pictures, chat with users, and even fully replace the voice of recorded actors with different actors' voices. Truly, the possibilities for creating with AI are limitless, but has the technology progressed to a point where we can rely on it for everything? 

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The Dangers of an Outdated Website

For your business or organization, your website can serve many different purposes. Your website could serve as your digital front door, or even a digital storefront. This will be one of the first impressions you can make on someone if they were to type your company's name into a search engine. When well-optimized, your business can even show to people who are looking up products or services that are relevant to your site. 

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What Should Be on My Website?

Got a website that needs a rebuild? Need a new one for your business? You're in the right place, and even if you don't know where to start, we've got you covered. With something as vital to your business as a website, starting a new site or refreshing one you've had in the past can seem like a daunting task, but once you break down your wish list you might find it can be easier than you think.

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Your Business’s Branding: Finding a Balance

Running a successful business takes a lot of work, and a great deal of the early work in bringing customers in the door lies in the visual realm. As a business, your visual identity can do a lot of the talking for you, and if done improperly can push traffic away. While some of the top companies are always changing their logo to chase yearly trends, keeping a consistent visual tone can be one of the key factors in creating lasting relationships with your clients and customers. 

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10 Ways to Keep Your Kids Safe Online this Summer

While we focus on business IT solutions, we know a thing or two about staying safe online. For your kids, using the internet has become a second language – whether on social media, in the classroom, online gaming, or video chatting. In fact, nearly half of users on TikTok are between 10 and 19 years old. There are many healthy practices to implement in your kids' relationship with technology, and we've put together a guide to help your family look both ways before crossing the digital street.
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