As often as technology evolves to improve our day-to-day experiences online, hackers and scammers evolve just as fast to find new ways to manipulate software and its users to become victims of their malicious schemes.

While many of us may be more than familiar with the long-established social media platforms like Facebook and Instagram, there's a social media platform out there that seems to demand our attention in the business world – LinkedIn!

More than 75% of the world's population over the age of 13 is now engaged one some form of social media or another, as of 2022. More than 93% of internet users are also social media users, and these numbers are only showing signs of increasing further as time goes on. 

If you're a business owner, you're likely acutely aware that trends change seemingly constantly in the world of marketing. As technology improves and professionals find new and better ways to use that technology, the landscape for marketing strategies makes massive shifts in a very tight timeframe. While there are always tried-and-true methods for increasing your business's digital reach, keeping abreast of changing times can keep your business ahead of the curve.