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Though in 2010 I started at TRS as an administrative assistant, I was eager to learn more so I earned my certification in Google AdWords and became a data nerd. It’s fascinating to see the cause and effect in the SEO world. There’s organization to it and it’s much like a puzzle that’s always changing.

Market Trends to Increase Your Reach in 2023

If you're a business owner, you're likely acutely aware that trends change seemingly constantly in the world of marketing. As technology improves and professionals find new and better ways to use that technology, the landscape for marketing strategies makes massive shifts in a very tight timeframe. While there are always tried-and-true methods for increasing your business's digital reach, keeping abreast of changing times can keep your business ahead of the curve. 

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Managing Your Business’s Reputation Online

When it comes to managing your business online, there are a lot of places where people can voice their opinions. Public-facing reviews are a great way to collect feedback about your business, and when used strategically, can be a huge boon to your Google rankings. But if left ignored, Google reviews can also do harm.

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Five Ways to Increase Time Spent on Your Site

With recent changes to both the Google algorithm and Google's analytics tools, it's clear to see that websites' rankings are not only dependent on relevance and usability, but also the amount of time users spend interacting with your site. In many cases, your website is your "first impression" to clients who might be finding you from the wider web, and keeping your site at the top of those search results is key. That said, here are four ways to increase interactivity on your site and keep people engaged before they make that final conversion to "customer."

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Why Update Your Website

First impressions are everything, right? More often than not, your website serves as that first impression for potential customers, helping them decide if they want to choose you as their service or product provider. Since your website holds so much weight on a viewer's decision, it's crucial to maintain a positive, updated image in the public eye. People are more and more tech-savvy – and they expect you to be too! In a world full of competitors, make yourself stand out in the crowd by refining your website design, content, and images – after all, this is the part of your website that everyone interacts with. Make it a good experience!

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June 2021 Google Update: What It Is and How It Will Affect You

You likely interact with Google every day, but your personal experience is just the tip of the iceberg. There are hundreds of guidelines in place for web developers and SEOs to follow – all there to get in Google's good graces. However, it's like playing a game where the rules change every so often. Now, it's not without reason – Google's ultimate goal is to improve the user's experience. While great for the user, it can create some challenges and a list of to-dos for you or your web developer. Starting mid-June 2021, Google released a new update that focuses on Page Experience… 

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Website Planning Process: What You Need

Many moving parts go into designing and developing your website, and a big part of the project is having everything your website team needs from the get-go. While the process may appear to be pretty simple, there are many moving parts and one of the common characteristics of a smooth project is a client who comes prepared with ideas, content, and a willingness to collaborate. No one knows your business like you do, and that perspective is extremely valuable when building out your website. Here are ways you can adequately prepare for the design and development of your website. 

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Are You Guilty of Sending Graymail?

According to the Merriam-Webster dictionary, a gray area is defined as "an area or situation in which it is difficult to judge what is right and what is wrong." This definition proves to be accurate in the case of graymail as it's a problem in the marketing industry that even the best marketers struggle with. Though it's a widespread problem, it's not often talked about so we will dive into what graymail is, why you want to avoid it, and steps you can take to try to remedy its effects. 

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Grey Badges on Facebook are Gone!

Have you heard?

Facebook gray verified badges for business pages are officially gone! So, what does this mean for you?

Essentially, you might have gone through the application process to earn your gray verified check mark. This makes your business page look credible and shows that you are who you say you are. However, with this change comes some extra effort that has to go into maintaining your credibility. 

As Facebook makes this transition and updates their process, we will let you know!
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The Importance of Page Structure

According to a study conducted by Microsoft, the average attention span of a human is 8 seconds, which believe it or not has declined from the 12 seconds reported in 2000. This means users are taking less time to evaluate:

- Is this content relevant?
- Is this content reliable?
- Is this content readable?

So, what can you do to grab the reader in that 8 seconds? 

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Blogging in 2018 - 2019

Beginning of Blogging 

Blogging certainly isn't what it used to be. When blogging first took off in the late 90's/ early 2000's you were sure to be reading more diary like entries on platforms like Open Diary and Xanga. I'm sure if we took a moment to look through all of those entries there would be good laughs…and maybe some serious cringing. Over time blogging became a generally accepted way to share information, news, and also bits and pieces (or maybe more than that) of your personal life. 

Blogging and your SEO 

In today's world of Internet Marketing everyone wants to do everything possible to be found on the internet. According to Search Engine Journal, SEO jobs have soared in the past year with a 43% increase from 2017. I'm sure you've read or heard somewhere blogs are a sure way to keep your website current and an easy way to get keywords on your site. While there is some truth to that it's good to know the whole story. 

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Google Analytics: Is it the Right Choice for You?

Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360. 

Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.

Pageviews gives you information regarding which pages web searchers are looking at within a session.
Bounce Rate is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
Users tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
New Users is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
Sessions tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
Unique Pageviews tracks visibility of content per Session and which pages were mainly viewed.

The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.

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10 Reasons Why You Should Invest in a New Website Design

There is no denying that mobile devices are ubiquitous, and it should come as no surprise that mobile internet browsing has now surpassed that of desktop use. According to Statcounter Website Analytics, as of September 2018, worldwide usage stats are as follows:

  • Mobile- 51.7%
  • Desktop- 44.12%
  • Tablet- 4.18%
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The Google Experience

Google, being the enigma that it is, seems to subtly remind us how intertwined it is in our everyday lives. Whether it's by showing you an ad for something that crossed your mind 2 hours ago or giving you a suggested search for something you discussed with your coworker yesterday, Google never fails to impress with its…. observant…. abilities. 

However, when it comes down to it, being in Google's good graces is one of the best things you can do for your business. If you think about it from a consumer standpoint, the first thing you do when you are searching for a service is "Google it". From there you look in the sought-after "box". This lists the service providers closest to you in order from closest to the city center outward. You might glance through the reviews, maybe click the company with the most or highest reviews. Then you work your way down the search results, usually stopping when company websites that haven't been updated since 2010 start popping up (maybe around page 3?). So how do you keep out of the Flash Mob era crowds on the web? 

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