One of the best ways to visualize the importance of your business's website is by thinking of it as your virtual storefront. Even if your business does not operate a physical brick-and-mortar location, you still have a place that people can find you online where they will want to know more about your business and what you offer. 

While there are many visual aspects of website design that are important to display to the public, such as your logo and branding, photos and video, your hours of operation, and even contact information, there are many "hidden" aspects of a good website people don't often consider. We've highlighted some of the most important "unseen" aspects of a good website, and while you may be just getting to know them, they can be damaging to your online presence if not done properly – or if not done at all! 

The Same Experience Across Any Device

​These days, having a reliable website for your business isn't just preferred, it's a necessity. So many different things go into making a website something your business can rely on. From its design and aesthetic to its written and visual content, there is a lot to consider. One of the often forgotten aspects of effective web design is the experience for the user – and especially in today's world, the smartphone user.

Whether you're viewing a website on a desktop monitor, laptop screen, tablet, or smartphone the aspect ratio of the screen's size will affect how the website looks. Designing a website to respond to the screen's size is a concept known as responsive web design. If done well, it can go unnoticed, but if not it can greatly impact the experience of many users.

Optimized for Search

One of the tried-and-true ways of increasing your website' visibility and ranking is through search engine optimization, often abbreviated as SEO. SEO involves a myriad of tactics like keyword research, page optimization, link optimization, and much more.

A Good Marketing Strategy

Aside from good responsive and sturdy keywords doing some of the lifting for your website, the best way to get more eyes on your website is always going to be by pairing it with a good digital marketing strategy. By digitally marketing new and existing website content, a concept known as content marketing, you are building up one thing that can't be bought – trustworthiness.