What do you want it to do?
The function of a website is one of the first things that we want to identify. Your site can act like a static brochure or even a simple enhanced business card. It can act as a news release medium. It can allow you a platform to display your abilities and to establish credibility. It can sell your product or service.
We help you identify your site's purpose
What is it going to look like?
With only a few seconds to capture the attention of a website visitor, you want your site to look good. You don’t want to just look like everyone else, but you do want to be in style and current.
Do you have established “branding”? If so, we will work to build a site that flows with the image of that branding, using elements of it where we can, and sticking with a color scheme that matches or compliments it. We also work well with your marketing company to make sure that your look is consistent from paper to web. Currrent designs should be responsive, clean and tell the story of the business.
If you don’t have an established look already, we can help you create one - it’s an important part of any business.
We help you create your site’s look by listening to what you want and merging that with what’s appropriate for your industry.
How do I know if it's working?
One of the great benefits of a website over traditional marketing is the ability to track its usage. Every site that we build typically has Google analytics code attached to it. Analytics gives you a graphical view of the traffic that has come to your site. It tells you what pages were visited, how your site was linked to, and even the cities that your visitors have come from.
Google Analytics is a standard feature for all of our websites.
What will my site be built with?
We use many different methods to put together a site. When we initially meet with a prospective client and evaluate the needs of the project, we determine the best technology to deploy to accomplish their goals. For designing graphics, we use Xara Designer Pro. For coding HTML and CSS, we use Aptana Studio. We typically build most of our websites in Joomla! which is a Content Management System (CMS). Joomla! has an easy to use interface which makes it convenient for clients to update their content. We provide training to those clients who want to make their own changes.
We use the tools necessary to build the appropriate website for your business.
Here's an info graphic Arlene put together showing the process graphically
(you can download a pdf version here):